How Are You Marketing?
As a painting company, it is very important to market the products you are using. In the last 50 years, the advertising industry has gone from a well drawn painted design, to a digitized computer format. The former appeal of hand painted advertisements was for a generation that simply didn’t need to get answers to questions from the palm of their hand. To the past generations, reading about a product or service in a newspaper, or magazine was enough for them. Now in the age of the millennials, if you can’t find the info you’re looking for on your smartphone, you convince yourself you didn’t really need the information to begin with. The question you need to ask yourself is, how has the new designs of advertisements affected the way I make a decision of what painting company to use as a consumer?
Although I am speaking from the perspective of a company, we are all consumers in some form or another. Have you ever stopped to think how the advertising you see everyday affects the way you make a purchase? We are only human after all, and as such we react to simple eye catching techniques. No longer are we in the days of black and white ads with bold print, but a new era of bright colors, interactive videos, and social media platforms. Lets be honest here, if you came across a website that had a plain white background, black print, with no drop down boxes, even if you knew the company was very good, you probably wouldn’t give it a second look.
We as people let our eyes do a great deal of the decision making. If something we see at a store is eye catching, we won’t be thinking about if it’s well made, or what kind of customer ratings it has, all we will be thinking about is that we like what we see, and we want to learn more about it. This very concept can be applied to all product and services, including painting companies. Advertising is an ever changing entity that will change as fast as new technology will allow it to. So the next time you are going to look for a product or service to use, pay attention to how much you are allowing the advertising you see, affect your decision.